Every year, a gift exchange is organized in the Cat Blogosphere (thanks Paula !), and this year, we were lucky to receive a package from a new friend : Mr Breeze.

PIXIE : What is this thing ? A telescope ? A fishing rod ? A scroll ? Let’s see… Oh, it’s our package for Secret Paws ! Come on, Zorro !

ZORRO : Zzzzzz….

PIXIE : Never mind, I’ll open it without you ! I can’t see anything, but it looks very full. How did they put all this in this tiny tube ? I have just the place to put my paw in it to catch… a crinkle ball ! And another one ! And another toy !

PIXIE : This one’s too irresistible, I can’t wait !

PIXIE : There are two crinkle balls, a bright mouse, and a little fish that have a lot of effect on me, I admit. There are also… ah, are you waking up, Zorro ?

ZORRO : Slurp, slurp, you’ve drooled on it before, but it’s true that this little fish is irresistible !

ZORRO : I like that straw, too.

ZORRO & PIXIE : But for action, nothing beats Da Bird !

Many thanks to Mr Breeze and his human Leslie !

Merry Christmas to you all !

We met Carol online a few years ago when she was one of the leaders of the Blogpaws blogger community : we benefited from her dynamism, her experience and advice with thousands of others.

Carol Bryant is a celebrity in the pet industry. Her expertise in social media, public relations, digital marketing and professional blogging is recognized far and wide. She’s also president of the Dog Writers Association of America. Carol and her cocker Dexter blog at Fidose of Realty ; Fidose of Realty’s fundraising arm, Wigglebutt Warriors, raises funds for homeless dogs through various events.

Maggie Marton is also an expert in social media and digital marketing for pets. She blogs at Oh My Dog Blog, and is notably the author of The Zero-Waste Pet.

Carol and Maggie decided to share their knowledge and experience in order to benefit the highest number of people : Pet Blogging for Love and Money was born.

Pet Blogging for Love and Money with Zorro

Over the pages, you will discover how to start a blog, how to structure it, how to grow it, and for those who want it, how to turn it into a business. This book will also be very useful for shelters to optimize their online communication, to help them give their protégés the best chance of finding a forever home.

Chapter after chapter, Carol and Maggie guide you through all stages of creating and developing a blog. At the end of each chapter, you’ll find a summary list of the most important points, and a case study that illustrates the material presented. This book is easy to read, and we have discovered plenty of tips that we can still implement to improve our blog. It’s available in paperback or Kindle format on Amazon.

Why should you read Pet Blogging for Love and Money ?

Here are 5 preconceived misconceptions that could cross your mind and make us advise you to read this book :

I don’t have a blog yet

This is the best time to read this book ! You will be accompanied in your first steps as a blogger and will be able to avoid the mistakes that most beginners make.

I have a blog, but I don’t have a pet

No problem ! The tips you will find in this book are valid for any kind of blog.

I blog for fun, I’m not a pro

This is no reason to have a mediocre blog : we don’t monetize our blog, but we do care about having a blog that people enjoy visiting and in which it’s easy to navigate.

You can’t make a living with a blog

Wrong ! But it doesn’t happen alone : it takes a strategy and time. Monetizing your blog is a real job (believe us, we tried a few years ago, but we gave up because we didn’t have enough time to devote to it).